Amnesty International as apologized for using Iggy Pop’s image without permission in a Belgian anti-torture ad. The ad featured an image of Pop’s face bloodied and beaten and, in French, quoted him as saying, “The future of rock & roll is Justin Bieber.”
On Tuesday (June 24th), Amnesty International set the record straight with the statement: “The overall goal of this campaign is to try to influence people’s ideas on the use of torture. According to surveys, a shocking number of people believe that ‘torture may sometimes be useful’; more than 36 percent of people even think that torture is justified in some cases. This is unacceptable, and we illustrate this reality with the message that a man who is tortured will say anything in order to escape this awfulness, using provocative images and statements to attract public attention.
“We would therefore also like to make it clear that the statement attributed to Iggy Pop that he believes Justin Bieber is the future of rock and roll does not represent Iggy Pop’s personal opinion but was part of the creative process for this campaign and was intended to be ironic.”