According to a press release, Epic Rights has been tasked with developing an innovative global branding and licensing initiative to encompass John Lennon’s career and creativity.
That will result in two new programs: The “John Lennon Classic” brand will focus on products featuring the rock legend’s name, likeness, and signature; and the “Bag One Arts” brand will include content based on Lennon’s drawings from rare archival sketches. The company will introduce its new Lennon programs to potential partners at the Licensing Expo in Las Vegas this week.
“Regardless of how we have experienced John Lennon — through his music, his art, his writings — he was defined by the message of love and peace, becoming an icon for generations worldwide,” says Yoko Ono, who will have personal approval of all licensed Lennon products. “I regard the John Lennon Classic and Bag One Arts licensing programs as another way to honor John’s legacy, and I am confident that by working closely with [Epic Rights CEO] Dell [Furano and [his] team, we will achieve this goal.”
“We are committed to developing a worldwide licensing program that respects Lennon’s beliefs and contributions to humanity, and anticipate strong global consumer demand from existing and new fans who want to connect with John Lennon and his legacy,” says Furano.